Your Advertising Dollar
Charts, Trends, Consumer Confidence, Marketing Analyses, ugh! Who's got time for all that? More bang for the buck is the bottom line, but sometimes it gets overwhelming. If you've tried all the traditional routes for advertising your business and still don't see results it's time to change it up a little bit. Just how do you do that when your advertising dollar can only stretch so far?
Even the best Advertising and Marketing Specialists hit the wall sometimes when it comes to promoting the business. In this and future articles we're going to have a writer's block party. We'll present some tips and tricks to get those creative juices flowing once again, and like never before, so... Stay tuned!
More.
.. Advertisement & Marketing Creative Writer's Block
Here's a few ideas to consider:
With gas prices going down of late, people are venturing out beyond their immediate localities a little more. Now's the time to market not only within your farming area but in the outlying regions and neighboring border lines. Much advertising focus has traditionally been on the mass communication level but statistics show that people like to shop the businesses in close proximity to their homes, work places and favorite hangouts. If you invest in advertising at all do so wisely and target that niche market - that clientele that will appreciate you for the standout specialty you bring to your community.
One great way to do this is through direct mail (DM) but don't use the same boring junk mail that everyone else seems to be using (and everyone on the receiving end seems to deposit immediately into the nearest junkmail receptacle). Spend just a little bit more to develop your packaging (i.e. the envelope, coupon, postcard, etc.) with some real pizzazz and flair, something really eye-catching, so that when you send out your coupon (offering however much off specials to those whoevers coming in before whenever expiration date) let us design it so there's a little something extra to make their whatever eyes stick to it. We can make those envelopes command their attention. Or how about this for a solution. Do something that will impact your entire community positively! How do you do that you ask?
Enter the Community Cartoon Map: CAP Enterprises has the perfect solution.
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Hold a Customer Appreciation Day
Want to attract more customers to your storefront or place of business? Here's a great idea: Advertise Customer Appreciation Day to all of your existing clientele. Promote it through flyers, DM, email, your website, or whatever means you're using now to stay in touch, inform them that you are going to be holding this event and that free caricatures will be offered as part of the deal. All they have to do is show up. Whatever the occasion, caricatures are always sure to draw a crowd. Word of mouth travels fast where free caricatures are concerned so it will be well worth your advertising dollar to hire one, or maybe more, for the turnout. To learn more about how to book a caricaturist go here!
For more information on any of our promotional packages and/or any of the many other solutions to promote the profitability of your business please feel free Contact Us.